2021-2022 Gold Blooded Playoff Campaign

The 2021-22 Golden State Warriors were crowned NBA Finals Champions for the fourth time in eight seasons. The revamped playoff campaign “Gold Blooded” followed the beloved “Strength in Numbers” branding used in the championship seasons prior. From the initial launch of the new campaign to promotional pieces following, these videos serve as the in-house promotional pieces of another historic championship run.

Oakland, California native Juan Toscano-Anderson dreamed of donning a Warriors jersey in his youth. After getting the call up from the NBA’s G-League in 2019, he was able to do so. With the Warriors 2021 release of the ‘Oakland Forever’ jersey, Toscano-Anderson explains the sentiment of wearing the city he was born and raised in across his chest.

The likes of Stephen Curry, Draymond Green and Steve Kerr reflect on what the city of Oakland – a town they celebrated three NBA Championships in – means to them. They further explain how special it is for the Warriors to wear a jersey commemorating the team’s 47 seasons in the East Bay.